HOW TO BOOST YOUR CRAFT BUSINESS
Jul 20, 2016
One of the really coolest places to be in is a craft boutique. The place is usually a burst of colors and filled with so much creativity that has a way of lifting spirits. As happy a place it is to be; sometimes getting people to walk into your crafts boutique can be tricky and challenging. With extensive research and understanding how other owners of crafts business get their marketing done; we have come up with a few tips on how you can use inexpensive shoestring marketing to grow your business.
Go For A Website Of Your Own
Having a site that features your product can give you a lot of advantages. Explain your product's features. Have an ecommerce store in your website so interested customers can buy them.People who have done this before recommend a selfhosted website with blogs included, if you can make it happen however having your own domain is a good start. You can use open source software like WordPress it's feature packed and can help establish your craft store online in a much cheaper way. Do some cross calculations of your investment here and your ROI’s? All of this may have you putting in some extra effort and time but it will be worth it. Have your website mentioned in your Business Card.
Participate In Local Craft Exhibitions
Whether you sell handmade clothes or jewelry wood carvings or any other crafts; get connected to a local craft show. It’s a great way to sell self-made products and a great place to soak up some inspiration from other entrepreneurs such as yourself. Share your story and network. Carry your Business Card with you. There have been instances where customers have contacted back even after the local craft show.Sponsoring or Co-Hosting events is also a good way to spread the word. Or even host your own event. Knowing your customer is key. Know where people who are interested in handmade goods shop and hang out. Set up your shop there. Thus, you can tap customers who are genuinely interested.
Connect With Local Vendors Or Shops
Get in touch with local vendors who will be willing to sell your products on a consignment basis. Search for stores who will make a similar or a profitable deal with you. There will always be someone willing to take your products for you. So be on the look for such opportunities. If know happen to know someone who themselves are into crafts business; talk to them and find out how they go about selling their stuff. It might give you some ideas.
Connect With Online Vendors Too
Do the same with online vendors also. E- Commerce sites like Amazon, Flipkart, and eBay allow crafters to sell their items online. It’s a fabulous way to tap a larger customer base for your products. You may also find websites selling only crafts and handmade items. And they will be happy to have you sell your items on their sites.
Price It Right!
Make sure your goodies do not carry a heavy price tag that it will turn away some interested buyers; neither too cheap that you will not profit from it.
Make Most Out Of Social Media.
Create a fan page for your crafts on facebook. It also allows you set up a store to your fan page for your online facebook customers. Upload fabulous images of your crafts. Link the page to your website. Use other social media platforms like Instagram and Pinterest to promote your creations. Use Google Merchants and upload your items to Google shopping. It's free; however, you will need an e-commerce website for this.
Use Email Marketing.
It’s good to have a list of customers that you can keep in touch and share updates about your products. A lot of business have used this and have benefited. But oh, be sure not to be spamming your customers with emails.
Do Some PR For Your Creations.
A really cool way to announce the existence of your businesses is to trigger conversations about it. Ou can get n touch with a magazine that features crafts and see if they would publish your story. Do the same with local newspapers too. Get in touch with journalists who writers on features; share your story and check if they are willing to write about it. Before you start contacting be ready with a great story to share, they will appreciate it, do draft a press release with enough information, it can come in handy while you approach journalists. Do the same with bloggers too who blog on crafts and check if they can blog about your store or your crafts items. Simply be open to ideas and challenges that will help you reach your goal.